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How to Make Product Marketing Strategic: Start with Understanding the Market

On a scale of 1 to 4, is your product marketing function the quarterback or the waterboy? That was the question that came out of last week’s Product Marketing Conference, where many presenters spoke about the role of product marketing and how this function can have the greatest impact on the business. 

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Trends from the 1,000 Best Landing Pages [New Data]

Landing pages are a critical component of any marketer's strategy. They represent a tipping point, the point of conversion where a prospect becomes a lead or a lead becomes a user. An improvement to a landing page can drive significant, tangible business results.

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What to Include in a Competitor Analysis [+Free Template]

A competitor analysis is a lot more than a feature comparison sheet. In fact, some competitive intelligence specialists will say to cover product features last, and instead focus on areas like finances, positioning, or campaigns. Ultimately, the most powerful competitor analysis provides a complete view across many aspects of the competitive landscape, including where each company compares to the other on various dimensions.

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Lessons from the Top 100 People Pages on Marketing Your Company Culture

A marketer's role is not just to promote the company's product, but also promote the company's team. After all, it's the employees who build the product, bring in new business, and work with customers day after day. A company can't be successful without a great team behind it, so it's critical to attract and retain great talent.

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