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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster Funds and both new and existing angel investors. We’re honored to be partnering with Bedrock Capital and Eric Stromberg, co-founder and partner who led the round, to scale Crayon and bring real-time competitive insight to every business.

Last year, Crayon grew 300% and brought on hundreds of the most sophisticated customers, including Fortune 50 enterprises and high-growth startups alike. They, too, saw a growing need to capture the exponential wealth of market data available on the web, extract competitive insight, and drive impact in every corner of their businesses. Crayon customers have seen sales win rate increases of more than 50% and time savings of at least 20%, among other benefits, and we’re just scratching the surface of what we can do with this intelligence.

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We Analyzed the Top 100 Tech Company Websites from the Fortune 500 List: Here’s What We Found

Every year we see a fresh Fortune 500 list, filled with company names we all know and love. These companies are running the world as we know it today, whether they are ecommerce websites, technology companies, life science firms, entertainment giants, or car manufacturers, these companies all represent success. Many of these companies, however, are also in highly competitive industries. Take the technology industry - multiple companies are producing similar software solutions, hardware, or consulting services. This year, we decided to dive in and analyze the websites of the top 100 technology companies on the list, and see what their websites have in common, and where they differ. Let’s take a look at what we found.

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Competitor Tiers: How to Break Down Your Competitive Landscape

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in the industry even if you don’t compete directly? Or, the companies you’re not yet competitive with, but you hope to be after certain product development efforts? Do you repeat those answers for each of the verticals and geographies you serve as well?

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3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes marketing to refine their messaging and tactics, and informs the strategy of the product team by having them evaluate their roadmap.

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