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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

Guest Blogger on Wed, Nov 28, 2018

The following post was written by Julie Carey, Senior Manager of Global Brand & Messaging at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led marketing teams at startups, mid-sized businesses, and enterprises. When she's not launching programs or championing her company’s brand, you might find Julie running along the Charles River in Boston or researching her next great book club read.

We have probably never met. Even so, I am confident you have a...

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Leveraging Competitive Intelligence to Nail Your Product Launch

Guest Blogger on Tue, Nov 13, 2018

The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing...

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Guest Blogger on Tue, Jul 10, 2018

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

...

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Communicating Competitive Intel: Why Your Intranet and Slack Alone Won’t Cut It

Guest Blogger on Wed, May 30, 2018

The following post was written by Julie Carey, Senior Manager of Product Marketing at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led product marketing...

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A Primer on Win Loss Analysis as a Competitive Intelligence Tool

Guest Blogger on Mon, Nov 20, 2017

The following post was written by Zach Golden, Consultant at Anova Consulting Group, a leading provider of B2B win loss analysis.

There is nothing quite like the feeling of closing a sale with a...

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