The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered with sales teams - both large and small - to help the team win. When he’s not translating product functionality into customer value and helping to close deals, he spends time exploring new restaurants in Boston or trying to (unsuccessfully) recreate their dishes.
Each product launch is like...
The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...
The following post was written by Marissa Gbenro, the Sr. Content Marketing Strategist at Highspot. Prior to life at Highspot, she worked to drive corporate marketing strategy for TrueBlue across 600...
The following post was written by RJ Gazarek, Senior Product Marketing Manager at Veracode. RJ has ten years of experience in Marketing, with the last five heavily focused on Product Marketing. With...
The following post was written by Tamara Grominsky, Director of Product Marketing at Unbounce. She has over half a decade of experience bringing new products to market, positioning existing products...
The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting...
The following post was written by Meg Guarente, Product Marketing Manager at Seismic, the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience...
The following post was written by Julie Carey, Senior Manager of Global Brand & Messaging at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led marketing teams...
The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing...
The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.
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