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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Guest Blogger on Thu, May 23, 2019

The following post was written by RJ Gazarek, Senior Product Marketing Manager at Veracode. RJ has ten years of experience in Marketing, with the last five heavily focused on Product Marketing. With a passion in Psychology, a background in Technology, and a career in Marketing, he brings a unique perspective to the world of PMM. And when he’s not in the office, writing articles, or outside running - he can be found zoning out to his favorite video games.  

No two companies are identical in the...

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4 Ways To Sleuth Your Competitor’s Customer Segments

Guest Blogger on Thu, Apr 4, 2019

The following post was written by Tamara Grominsky, Director of Product Marketing at Unbounce. She has over half a decade of experience bringing new products to market, positioning existing products...

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9 Questions to Ask Yourself to Prepare for Product Launch Success

Guest Blogger on Tue, Mar 12, 2019

The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting...

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3 Sales Enablement Challenges & How to Overcome Them

Guest Blogger on Tue, Mar 5, 2019

The following post was written by Meg Guarente, Product Marketing Manager at Seismic, the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience...

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Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

Guest Blogger on Wed, Nov 28, 2018

The following post was written by Julie Carey, Senior Manager of Global Brand & Messaging at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led marketing teams...

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Leveraging Competitive Intelligence to Nail Your Product Launch

Guest Blogger on Tue, Nov 13, 2018

The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing...

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Guest Blogger on Tue, Jul 10, 2018

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

...

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Communicating Competitive Intel: Why Your Intranet and Slack Alone Won’t Cut It

Guest Blogger on Wed, May 30, 2018

The following post was written by Julie Carey, Senior Manager of Product Marketing at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led product marketing...

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A Primer on Win Loss Analysis as a Competitive Intelligence Tool

Guest Blogger on Mon, Nov 20, 2017

The following post was written by Zach Golden, Consultant at Anova Consulting Group, a leading provider of B2B win loss analysis.

There is nothing quite like the feeling of closing a sale with a...

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