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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

10 Tips For Nailing Your Product Launch

Guest Blogger on Thu, Aug 8, 2019

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered with sales teams - both large and small - to help the team win. When he’s not translating product functionality into customer value and helping to close deals, he spends time exploring new restaurants in Boston or trying to (unsuccessfully) recreate their dishes.

Each product launch is like...

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How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

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Achieving Sales and Marketing Alignment through Sales Enablement

Guest Blogger on Wed, Jun 5, 2019

The following post was written by Marissa Gbenro, the Sr. Content Marketing Strategist at Highspot. Prior to life at Highspot, she worked to drive corporate marketing strategy for TrueBlue across 600...

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Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Guest Blogger on Thu, May 23, 2019

The following post was written by RJ Gazarek, Senior Product Marketing Manager at Veracode. RJ has ten years of experience in Marketing, with the last five heavily focused on Product Marketing. With...

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4 Ways To Sleuth Your Competitor’s Customer Segments

Guest Blogger on Thu, Apr 4, 2019

The following post was written by Tamara Grominsky, Director of Product Marketing at Unbounce. She has over half a decade of experience bringing new products to market, positioning existing products...

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9 Questions to Ask Yourself to Prepare for Product Launch Success

Guest Blogger on Tue, Mar 12, 2019

The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting...

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3 Sales Enablement Challenges & How to Overcome Them

Guest Blogger on Tue, Mar 5, 2019

The following post was written by Meg Guarente, Product Marketing Manager at Seismic, the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience...

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Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

Guest Blogger on Wed, Nov 28, 2018

The following post was written by Julie Carey, Senior Manager of Global Brand & Messaging at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led marketing teams...

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Leveraging Competitive Intelligence to Nail Your Product Launch

Guest Blogger on Tue, Nov 13, 2018

The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing...

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Guest Blogger on Tue, Jul 10, 2018

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

...

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