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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

5 Steps to Get Valuable Insight From Competitor Website Analysis

Guest Blogger on Thu, Jan 7, 2021

The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is passionate about connecting businesses and customers and has experience working with Fortune 500 companies such as Google, Experian, Target, Nordstrom, Kayak, Hilton, and Kia. Richard has written for sites such as Cincopa and Multibriefs.

When it comes to user experience (UX) design, competitive...

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Giant Leaps to Growth: Building Winning Strategies

Guest Blogger on Mon, Dec 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant, often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health,...

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Guest Blogger on Wed, Dec 2, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Guest Blogger on Tue, Nov 24, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Critical Areas of Interest for Competitive Intelligence Strategists™

Guest Blogger on Tue, Nov 17, 2020

The following post was written by Paul Santilli. Paul is the Worldwide OEM Industry Intelligence & Strategy at Hewlett Packard Enterprise and Chairman of the Board of the Directors, Strategic and...

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Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Guest Blogger on Tue, Jul 28, 2020

The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...

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Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different...

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Art of the Pivot: How to Find your Perfect Product Market Fit

Guest Blogger on Tue, Apr 28, 2020

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered...

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4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product...

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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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How to Enable Sales Teams to Win in Hyper-Competitive Markets

Guest Blogger on Wed, Dec 11, 2019

The following article was written by Jake Miller. Jake joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization...

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Market Research Defined and How to Get Started

Guest Blogger on Fri, Aug 9, 2019

The following article was written by George Kuhn. George is the President of Drive Research, a market research company in New York. George has spent 15 years conducting market research and crafting...

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10 Tips For Nailing Your Product Launch

Guest Blogger on Thu, Aug 8, 2019

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered...

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How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

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Achieving Sales and Marketing Alignment through Sales Enablement

Guest Blogger on Wed, Jun 5, 2019

The following post was written by Marissa Gbenro, the Sr. Content Marketing Strategist at Highspot. Prior to life at Highspot, she worked to drive corporate marketing strategy for TrueBlue across 600...

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Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Guest Blogger on Thu, May 23, 2019

The following post was written by RJ Gazarek, Senior Product Marketing Manager at Veracode. RJ has ten years of experience in Marketing, with the last five heavily focused on Product Marketing. With...

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4 Ways To Sleuth Your Competitor’s Customer Segments

Guest Blogger on Thu, Apr 4, 2019

The following post was written by Tamara Grominsky, Director of Product Marketing at Unbounce. She has over half a decade of experience bringing new products to market, positioning existing products...

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9 Questions to Ask Yourself to Prepare for Product Launch Success

Guest Blogger on Tue, Mar 12, 2019

The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting...

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3 Sales Enablement Challenges & How to Overcome Them

Guest Blogger on Tue, Mar 5, 2019

The following post was written by Meg Guarente, Product Marketing Manager at Seismic, the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience...

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Three Ways to Get Employee Buy-In for Your Competitive Intelligence Program

Guest Blogger on Wed, Nov 28, 2018

The following post was written by Julie Carey, Senior Manager of Global Brand & Messaging at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led marketing teams...

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Leveraging Competitive Intelligence to Nail Your Product Launch

Guest Blogger on Tue, Nov 13, 2018

The following was written by Dan Gentile, Senior Product Manager at Mavrck. Dan Gentile is a Boston based product manager who has built and launched products at a number of Boston's fastest growing...

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

Guest Blogger on Tue, Jul 10, 2018

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

...

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Communicating Competitive Intel: Why Your Intranet and Slack Alone Won’t Cut It

Guest Blogger on Wed, May 30, 2018

The following post was written by Julie Carey, Senior Manager of Product Marketing at Akamai Technologies. Julie has a decade of B2B technology marketing experience and has led product marketing...

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A Primer on Win Loss Analysis as a Competitive Intelligence Tool

Guest Blogger on Mon, Nov 20, 2017

The following post was written by Zach Golden, Consultant at Anova Consulting Group, a leading provider of B2B win loss analysis.

There is nothing quite like the feeling of closing a sale with a...

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