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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

How These 3 Market Leaders Have Maintained a Sustainable Competitive Advantage

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Emily Dumas on Tue, May 28, 2019

Innovative companies have learned that the secret to maintaining a competitive advantage is not to compete head-to-head. Instead, it is to resolve to set themselves apart from the competition.

This is precisely how top companies operate. Instead of following in the path of existing competitors, they redefine their industry and distinguish their brand from their competition. They started with a key understanding of their competitors and their market, and used that to stake a unique course to...

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Product Marketing Spotlight Series: Annum Munir

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Emily Dumas on Tue, May 21, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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What is the Difference Between Sales Operations and Sales Enablement?

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Emily Dumas on Thu, May 16, 2019

Back in the 1970s, Xerox recognized the need for a support team that handled many of the basic operations and logistics essential for a successful sales team. The support team took over core sales...

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Product Marketing Spotlight Series: Meghan Keaney Anderson

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Emily Dumas on Tue, May 14, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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What is the Future of Competitive Intelligence?

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Emily Dumas on Fri, May 10, 2019

Competitive Intelligence (CI) has traditionally been a manual process. Competitive intelligence professionals and market analysts spend a significant amount of time capturing, analyzing, and acting...

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Three Reasons Why Artificial Intelligence is the Ultimate Competitive Intelligence Colleague

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Emily Dumas on Fri, May 3, 2019

Ten years ago, the digital footprints of companies were small. So small, a complete digital footprint only included a company website and maybe a Twitter profile. Today, there are many social media...

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We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered

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Emily Dumas on Fri, Apr 26, 2019

Every company that makes it onto the Fortune 500 list is part of a highly competitive industry, competing for a spot as an industry leader. The last industry we analyzed was the top one hundred tech...

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Business Intelligence vs. Competitive Intelligence — What’s the Difference and How Can You Benefit from Each?

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Emily Dumas on Fri, Apr 19, 2019

Business Intelligence (BI) and Competitive Intelligence (CI) are both critical for improving the performance and success rate for your organization. While both are different in practice, when put...

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6 Ways to Let Your Customers be Your Best Product Marketers

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Emily Dumas on Fri, Apr 12, 2019

What is a product marketer, exactly? The simplest way to explain the responsibility of a product marketer is that they’re responsible for, well, marketing the product. In addition to hiring a product...

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Competitive Web Design: How Do These Brands Stand Up Against Their Competition?

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Emily Dumas on Tue, Apr 2, 2019

If you’re looking for new ways to differentiate yourself from your competition, redesigning your website is a solid place to start. When people hear about your brand, they will likely head to your...

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