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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

6 Companies With Brand Messaging That Stands Out in the Market

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Emily Dumas on Thu, Aug 15, 2019

What constitutes effective brand messaging? Why do some brands stand out more than others in their market?

Advertising legend David Ogilvy long ago offered this piece of advice regarding messaging: “Clearly define your positioning: What and for Who?” Even Mad Men’s fictional Don Draper offered recommendations, including these two:

  • "Make it simple, but significant."
  • "Success comes from standing out. Not fitting in."

Branding, corporate reputation, and messaging experts offer several handfuls...

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Product Marketing Spotlight Series: Brianne Kimmel

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Emily Dumas on Tue, Aug 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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6 Homepages that Capture Their Target Audience with Unique Imagery

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Emily Dumas on Fri, Aug 2, 2019

When you’re designing your homepage, you want to make sure you’re selling your brand upon first impression, but also not bombarding prospects with too much copy or overwhelming images. Ideally, you...

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How to Conduct and Leverage a SWOT Analysis [+ Free Template]

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Emily Dumas on Tue, Jul 23, 2019

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes...

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Product Marketing Spotlight Series: Alex Kevork

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Emily Dumas on Fri, Jul 19, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Product Marketing Spotlight Series: Ben Austin

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Emily Dumas on Thu, Jul 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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5 Elements to Include on Your Product Page to Stand Out in Your Market

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Emily Dumas on Wed, Jul 3, 2019

It’s no secret that when someone is looking to buy a product, they are likely analyzing more than one option. So, how do you best communicate your product and company strengths in a way that stands...

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Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success

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Emily Dumas on Wed, Jun 26, 2019

How do you know if your sales enablement efforts are effective? It's important to not only deliver a variety of sales enablement resources, but to also circle back and analyze their impact on your...

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Product Marketing Spotlight Series: Jessica Webb

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Emily Dumas on Tue, Jun 25, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Product Marketing Spotlight Series: Jake Godgart

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Emily Dumas on Tue, Jun 11, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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