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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

How to Use Product Launch Retrospectives to Improve Your Strategy

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Emily Dumas on Wed, Oct 16, 2019

Product launches require a lot of hard work, planning, and execution when done well. In order to put together a top-notch program and continue to improve on that program, you should always conduct a retrospective. This will help you and your team identify what worked, what didn’t, and how you can improve your approach for your next launch. Let’s walk through everything you need to know to conduct your next product launch retrospective.

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Product Marketing vs. Product Management: Understanding the Two Roles

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Emily Dumas on Wed, Oct 9, 2019

Product Marketing and Product Management are integral roles in every product-focused organization. Both roles have their own unique responsibilities, but in order for a company to be successful,...

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Buyer Personas: What They Are and What to Include

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Emily Dumas on Wed, Sep 25, 2019

The average person is exposed to about 5,000 marketing messages per day. That is to say, for a marketing campaign to be successful, it will have to really resonate with consumers for them to consider...

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7 Tactics for Designing an Effective Pricing Page

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Emily Dumas on Fri, Sep 20, 2019

When a webpage is redesigned, there’s a lot we don’t publicly see - the long process of planning, perhaps some A/B testing, and, finally, the execution. Rarely is a redesign done in a vacuum, but...

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Product Marketing Spotlight Series: Andrew McCotter-Bicknell

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Emily Dumas on Sun, Sep 15, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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5 Examples of Great Product Launches

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Emily Dumas on Wed, Sep 4, 2019

When it comes to launching a new product, sales and marketing for that product can be extensive. Not to mention, you have to worry about the new product launch being a flop, as many do. But what if...

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Tips for Executing Your First Product Launch: PMM Leaders Weigh In

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Emily Dumas on Fri, Aug 30, 2019

Today’s the day - you’re planning your first product launch! So, where do you start? There are many variables required for product launch success. There are important steps pre, during, and...

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The Role of Market Research in Your Product Strategy

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Emily Dumas on Tue, Aug 27, 2019

Market research involves a process of collecting, analyzing, and interpreting data about a target market. This market may include consumers, products, competitors, or an industry at large. The reason...

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Product Marketing Spotlight Series: Cody Bernard

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Emily Dumas on Tue, Aug 20, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Messaging vs. Positioning: Defining These Go-to-Market Staples

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Emily Dumas on Fri, Aug 16, 2019

If you have ever found yourself instantly drawn to a particular product, it is probably due to a highly effective campaign from the company’s marketing team. That campaign began with an internal...

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