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Crayon Competitive Intelligence Blog

Emily Dumas

Emily Dumas
Emily Dumas is the Marketing Manager at Crayon, a market and competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. At Crayon, Emily is responsible for content marketing and SEO initiatives, and has grown the Crayon competitive intelligence blog 10x in less than two years. Prior to working at Crayon, Emily held a number of roles building out content and blogging strategies for a wide range of industries.
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Recent Posts

Top 5 Competitive Intelligence Challenges and What You Can Do About Them

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Emily Dumas on Wed, Feb 12, 2020

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust the program. In the 2020 State of Competitive Intelligence report, we asked 1,000+ CI professionals what their top challenges are. We found that 95% of CI professionals struggle with at least one of the most common challenges. The top five challenges are, 

  • Gathering Competitive Intelligence in a...
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10 Market Research Tools That Every Analyst Should Explore

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Emily Dumas on Fri, Feb 7, 2020

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless...

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Competitive Intelligence Spotlight Series: Kimberly Bauer

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Emily Dumas on Wed, Feb 5, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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How to Share Competitive Intelligence Across Your Organization [New Data]

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Emily Dumas on Fri, Jan 31, 2020

The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...

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Product Marketing Spotlight Series: Scott Heimgartner

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Emily Dumas on Tue, Jan 7, 2020

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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12 Books You Should Add to Your 2020 Product Marketing Reading List

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Emily Dumas on Mon, Dec 30, 2019

Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This...

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Competitive Intelligence Spotlight Series: Samantha Callahan

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Emily Dumas on Fri, Dec 27, 2019

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy....

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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Competitive Intelligence Spotlight Series: Stephen Tomas

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Emily Dumas on Tue, Dec 3, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive...

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Product Marketing Spotlight Series: Tamara Grominsky

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Emily Dumas on Wed, Nov 27, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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