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Crayon Competitive Intelligence Blog

Ellie Mirman

Ellie Mirman
Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.
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Recent Posts

Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

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Ellie Mirman on Wed, Feb 6, 2019

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster Funds and both new and existing angel investors. We’re honored to be partnering with Bedrock Capital and Eric Stromberg, co-founder and partner who led the round, to scale Crayon and bring real-time competitive insight to every business.

Last year, Crayon grew 300% and brought on hundreds of the most...

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Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

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Ellie Mirman on Tue, Jan 8, 2019

It’s that time of year again -- when we gather the entire sales team together, energize them, educate them, and align them for success in the new year. This effort often falls to the team that we...

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8 Best Practices for Effective Sales Battlecards

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Ellie Mirman on Tue, Nov 6, 2018

Competitor battlecards are one of the most common sales enablement tools businesses create today. Battlecards are one of the key ways that a business can translate competitive intelligence into...

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12 Types of Sales Enablement Materials to Win More Deals

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Ellie Mirman on Tue, Oct 2, 2018

Sales enablement is the practice of arming your sales team with the knowledge, skills, and assets they need to win more deals. The Marketing team has a unique opportunity to drive more revenue for...

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3 Challenges of Competitive Intelligence Teams - and How to Overcome Them

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Ellie Mirman on Thu, Aug 16, 2018

The following topic is discussed more in depth in "Democratizing Competitive Intelligence to Drive Impact Across the Organization", published in the Summer Edition of Competitive Intelligence...

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How to Do a Win / Loss Analysis (with Examples and Resource Links)

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Ellie Mirman on Thu, Aug 2, 2018

Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a...

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Competitive Matrix Examples: 5 Ways to Compare Competitors

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Ellie Mirman on Tue, Apr 24, 2018

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain...

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Should Product Marketing Report Into Marketing or Product?

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Ellie Mirman on Wed, Mar 28, 2018

Product Marketing is a function so interconnected with multiple departments that, from company to company, it can even report into different teams altogether. Product Marketing - as its name...

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Amazon's Job Description Gave Away Strategic Plans -- What Can You Learn About Your Market's Competitive Strategy from Job Posts?

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Ellie Mirman on Wed, Mar 21, 2018

Companies can be plenty secretive about their sales numbers, product roadmaps, and go-to-market strategies, but frequently lay out these details in plain sight: in job descriptions. Last week, Amazon...

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2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

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Ellie Mirman on Mon, Feb 19, 2018

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone?...

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