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Crayon Competitive Intelligence Blog

Ellie Mirman

Ellie Mirman
Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.
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Recent Posts

7 Strategies for Keeping Your Competitors from Copying You

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Ellie Mirman on Thu, Mar 14, 2019

If imitation is the sincerest form of flattery, is plagiarism the laziest form of flattery? When you work in a highly competitive industry, competitors copying each other is a common occurrence. How can you stop your competitors from copying you? Or is it even possible? How do we keep our carefully crafted content and positioning from getting copied so that we can remain differentiated? Here are seven strategies you can employ to hold your competitors at bay to keep your messaging, positioning,...

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Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales

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Ellie Mirman on Fri, Mar 1, 2019

As companies grow, sales teams get bigger, and sales cycles become more complex, many businesses invest in a sales enablement function within the marketing team. Marketers, who are tasked with...

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Top 5 Competitive Intelligence Challenges from 1,000+ Industry Professionals

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Ellie Mirman on Fri, Feb 15, 2019

Keeping track of a dynamic competitive landscape and enabling your entire company to succeed with market insights is no small feat. In the newly published 2019 State of Competitive Intelligence Report

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Announcing Crayon’s Series A Funding to Bring Real-Time Competitive Insight to Every Business

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Ellie Mirman on Wed, Feb 6, 2019

I’m excited to announce that Crayon has raised $6M in Series A funding led by Bedrock Capital with participation from existing investors, including Baseline Ventures, Converge, Box Group, Oyster Funds

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Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

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Ellie Mirman on Tue, Jan 8, 2019

It’s that time of year again -- when we gather the entire sales team together, energize them, educate them, and align them for success in the new year. This effort often falls to the team that we...

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8 Best Practices for Effective Sales Battlecards

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Ellie Mirman on Tue, Nov 6, 2018

Competitor battlecards are one of the most common sales enablement tools businesses create today. Battlecards are one of the key ways that a business can translate competitive intelligence into...

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12 Types of Sales Enablement Materials to Win More Deals

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Ellie Mirman on Tue, Oct 2, 2018

Sales enablement is the practice of arming your sales team with the knowledge, skills, and assets they need to win more deals. The Marketing team has a unique opportunity to drive more revenue for...

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3 Challenges of Competitive Intelligence Teams - and How to Overcome Them

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Ellie Mirman on Thu, Aug 16, 2018

The following topic is discussed more in depth in "Democratizing Competitive Intelligence to Drive Impact Across the Organization", published in the Summer Edition of Competitive Intelligence...

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How to Do a Win / Loss Analysis (with Examples and Resource Links)

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Ellie Mirman on Thu, Aug 2, 2018

Why are we winning or losing? How often do we win against competitors, or in the enterprise, or in the healthcare vertical? The answers to these questions are crucial to understand how to build a...

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Competitive Matrix Examples: 5 Ways to Compare Competitors

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Ellie Mirman on Tue, Apr 24, 2018

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain...

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