Alex Crumb
Alex Crumb, a Crayon alum, is currently a Digital Customer Success Engagement Manager at Autodesk, a provider of software and services for industries such as architecture, manufacturing, construction, and more. He specializes in using small words to describe complex topics. He has a dog and writes novels in his free time.
6 Hacky Tools Limiting Competitive Intelligence Professionals' Growth
Bootstrapping a hacky solution to a complicated competitive intelligence (CI) problem is enticing. But, as a company grows, free software trials and bootstrap fixes wear thin. Your limited ...
Aligning Sales and Marketing With a Collaborative Competitive Intelligence Strategy
You won’t be able to see success within your organization unless your sales and marketing teams are aligned. This is true when it comes to goals, initiatives, and strategies—including your ...
The Dangers of Neglecting Competitive Intelligence
Considering your company’s place in your industry is a vital action. Opening your mind to your competition’s chief offerings and honestly setting your own product alongside theirs surfaces pivotal ...
When Amazon Acquired Ring, How Did ADT and Google Respond? [A CI Case Study]
If human survival is a marriage of two primal verbs, “hunt” and “gather,” then competitive intelligence is a marriage of two modern verbs, “notice” and “know.” Competitive intelligence helps you ...