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Crayon Competitive Intelligence Blog

Alex Crumb

Alex Crumb
Alex is an 11-year veteran of the Boston tech industry, with tenures at Forrester Research, HubSpot, and now, Crayon. He specializes in using small words to describe complex topics. He has a dog and writes novels in his free time. If he were involved in some sort of hypothetical crime-heist, he'd be the getaway driver.
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Recent Posts

The 6 Hacky Tools Limiting Competitive Intelligence Professionals’ Growth

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Alex Crumb on Fri, Jun 7, 2019

Bootstrapping a hacky solution to a complicated competitive intelligence (CI) problem is enticing. But, as a company grows, free software trials and bootstrap fixes wear thin. Your limited investments in appropriate tools can become embarrassing.

One cannot expect reliable growth if nothing is invested. A $0.00 budget for a competitive intelligence program is not enough to see real value from your CI program. You may consider hiring a full-time CI professional to address the challenge....

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Aligning Sales and Marketing With a Collaborative Competitive Intelligence Strategy

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Alex Crumb on Tue, Apr 9, 2019

You won’t be able to see success within your organization unless your sales and marketing teams are aligned. This is true when it comes to goals, initiatives, and strategies—including your ...

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The Dangers of Neglecting Competitive Intelligence and Focusing Exclusively on Internal Initiatives

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Alex Crumb on Thu, Aug 30, 2018

Considering your company’s place in your industry is a vital action. Opening your mind to your competition’s chief offerings and honestly setting your own product alongside theirs surfaces pivotal...

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When Amazon Acquired Ring, How Did ADT and Google Respond? [A CI Case Study]

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Alex Crumb on Tue, Jun 12, 2018

If human survival is a marriage of two primal verbs, “hunt” and “gather,” then competitive intelligence is a marriage of two modern verbs, “notice” and “know.” Competitive intelligence helps you...

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