The most popular page on every website is the home page. It serves as a launching pad for your brand and moves visitors into a conversion funnel. If you’re direct response focused, there’s no better page to optimize for lead generation than your home page.
Today, we explore 25 examples of brands offering an email capture on their home page. For some, collecting email addresses is priority concern number one. For others, it’s a secondary/tertiary focus to connect with visitors higher up in the conversion funnel.
While “email capture” might not sound like the most exciting thing to test in the world, it has the potential to have a massive impact. Think about how many people visit your home page every month. Now take 20% of that number and imagine if you could grow your email list by that much every month just by asking…
25 Examples of Home Page Email Capture Forms
Above the fold and not apologizing for it. An informative graphic or a few words under the email capture could help inform visitors a bit more about the free trial. Toneapi could also test other offers that are higher up in the conversion funnel.
Repetition can be a good thing. In this case, while the multiple email form offerings ensures users will pay attention, the visual presentation blends in a bit too much with the rest of the page.
Understandable that the email capture form is in the footer, especially with a brand like Coach. The offering could be enhanced a bit though, with an exclusive offer for signing up.
Nice presentation combining imagery and concise content. Would be interesting to test the location of the email capture by moving it higher up the page.
Great looking page, but the email capture feels like they’re “going through the marketing motions” by throwing their newsletter signup in the footer. If the newsletter is something you’re proud of and there’s real value to it, then feature it more prominently!
Great example of providing meaningful content, and in return asking for an email address. Ironic that in order to get fewer emails in your inbox you have to sign up using your email address, and then Slack will send you an email, adding to the number of emails in your inbox.
Visitors have little reason to sign up for email updates here, the experience would be improved with some brief content and/or offering.
Prominent location of the email form in the header, might be useful to test adding another email capture form towards the bottom of the page for users to convert once they’ve read the value prop.
The “invite only” pitch has worked exceptionally well for brands like Product Hunt, and the FOMO factor is strong on this page.
Very well done. Concise value prop, well placed email capture form, offering visitors “early access” using FOMO and offering a product video below.
Two things here that stand out from other designs. First, the CTA says “get started” which tells the user that there’s something coming next besides just getting an email. Second, the “100’s of men already signed up” highlight is there to nudge visitors that are on the fence about converting. This will have a psychological impact on certain users and entice them to convert.
Great site, but the email capture form could be so much more! See other designs in this collection.
Great page. The email capture experience could be enhanced by adding another offering higher up on the page as well as shifting the CTA content to be a bit more enticing, convincing visitors that now is the time to sign up.
Nice to see them featuring an email capture form but there isn’t enough content around it to be appealing to visitors.
Opportunity for Potter Barn to add an exclusive offer to their email sign up. Just as they’re offering free shipping in their header image, they have the opportunity to give users similar benefits.
For those looking for things to place in the footer, you can always add the newsletter sign-up, but the placement alone devalues the offering.
While the CTA blends a bit too well with the rest of the page, the offering and CTA to users is compelling and useful.
Well designed email capture for being in the footer, but the images of credit cards may have a negative conversion rate impact on some users who will think about security concerns.
The email capture experience could be spruced up a bit, but one thing that works well here is the content within the sign-up box. Want someone’s work email? Just ask for it!
Footer section placement. Nice to see some content telling visitors what they’ll get by signing up!
We’ve seen the trend a few times in this collection. Great page, however, the email capture seems to be placed in the footer just so they can say it’s there. It would be worthwhile for the team to spend a day on finalizing this page and making the email capture form worthwhile.
If you’re going to have a direct response oriented home page, then you might as well go all in! Nice job here as FieldLens offers their email capture in the header section as well as at the bottom of the page.
Good example of an easy way (low impact) to test your newsletter offering by placing it in the footer. While we like to see the CTA content, we’d love to see an exclusive offer for visitors who sign up!
Great job for being in the footer. Well designed, neat and compelling content that will make visitors consider signing up (if they make it that far down the page!).
First, we wish every restaurant website looked this good. That said, all restaurant websites should offer an email capture and offer visitors the chance to win discounts, VIP treatments or special reservation options…etc