Go beyond battlecards for a more impactful approach to Competitive Intelligence
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17,000+ CI PRACTITIONERS
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Way more data,
Way less time
Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.
With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.
Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that's most impactful.
With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.
Learn more about our competitive analysis capabilities.
Get your team
ready for battle
Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.
With Crayon, you can create and deliver content like never before. Leverage battlecards, automated alerts, and email digests to help your colleagues compete like they mean it.
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The Crayon blog
Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales
Competitive Differentiation: How to Stand Out and Win
Guide to Competitive Intelligence
With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.
- 45+ pages
- Tips and commentary
- Strategies to analyze trends
Competitive Analysis Template
This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.
- 50+ editable slides
- 10+ free tools referenced
- Bonus excel supplement
7 Sales Battlecard Templates
Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!
2021 State of Competitive Intelligence
In an increasingly crowded marketplace, how are companies getting intelligence on their competitors, customers, and thought leaders? Crayon's State of Competitive Intelligence research report dives into exactly that with data that highlights the best practices, challenges, and opportunities in the field of market and competitive intelligence.
Are you ready to Compete Like You Mean It?
Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.