Win More Business.
Keep More Customers.
Crayon is the #1 competitive intelligence platform that helps you track your competitors and enable your revenue team in real-time.
We know what it takes to beat the competition
See for yourself why Crayon is a 3x PMA Pulse leader and 11x G2 grid leader. Take a demo to see how our customers use Crayon to beat their competitors.
Outsmart the competition and drive revenue growth with a platform that automatically gathers, organizes, and amplifies crucial data from millions of sources.
Game-changing AI and ML separates signal from noise with features like Anomaly Detection and Importance Scoring that you can’t find anywhere else.
Turn raw intelligence into real advantage. Arm your revenue team to win more deals and retain current customers with the battlecards they love in the tools they already use, like Salesforce.
Way more data,
Way less time
Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.
With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.
Learn more about Crayon’s approach to Competitive Intelligence and What We Track.
Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that's most impactful.
With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.
Learn more about our competitive analysis capabilities.
Get your team
ready for battle
Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.
With Crayon, you can create and deliver content like never before. Leverage battlecards, automated alerts, and email digests to help your colleagues compete like they mean it.
Learn more about email digests and battlecards, a few of our key competitive intelligence deliverables.
Market-leading companies LOVE Crayon
Product Marketing Manager, Intellum
"Crayon streamlines my competitive intelligence tasks, allowing me to create powerful battlecards, newsletters, and reports. I can then tie my efforts directly to closed-won revenue with the Salesforce integration, understand how we're performing in our competitive deals, and share that information with the leadership team."
GEORGE BAIER IV
Head of CI, Dropbox
“Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and x-functional partners, and distribute tailored content to drive impact for our lines of business.”
Product Marketing Leader at Rapid7
"Crayon keeps investing in their product, and its ability to automate the process of monitoring, tracking, and alerting on competitors’ moves allowed me to spend time on more impactful competitive intelligence projects."
The Crayon blog
Start Small and Don’t Surprise People: Tips From Our Win/Loss Webinar with Scott Frost
Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption
Our Best Resources
Guide to Competitive Intelligence
With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.
- 45+ pages
- Tips and commentary
- Strategies to analyze trends
Competitive Analysis Template
This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.
- 50+ editable slides
- 10+ free tools referenced
- Bonus excel supplement
7 Sales Battlecard Templates
Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!
Are you ready to Compete
Like You Mean It?
Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.